Just Dance

 

The Bit Before the Beginning

There’s a weird moment before you ever call yourself a “creator”.

You’re not making anything yet. You’ve not posted. You’ve not told your mates. You’ve definitely not added it to your LinkedIn.

You’re just thinking about it.

And that’s a bizarre place to be, because nobody talks about it. It’s not glamorous. It’s not viral. It’s not inspiring. It’s… quiet. Kind of lonely. A bit embarrassing if you’re honest with yourself.

That was me.

Not long ago, I had one of those days where you open your phone and just feel done. Not because people are doing badly — but because they’re doing so well and you’re sat there eating toast you dropped twice, wondering what happened to your potential.

I’d been talking for ages about “doing something”. A blog, maybe. Or videos. Or writing a book. Or building a page. I was drowning in ideas I never actioned, swimming lengths in the pool of “what ifs”.

And then one evening, sat in that quiet gap between “ambition” and “action”, I felt the nudge.

Not a voice. Not a bolt of lightning. Just… a shrug from the soul.

“Go on then. Try it.”

Not “try it because it’ll go viral”. Not “because you’ll make money”. Not “because someone will clap”. Just try it because maybe it’ll be fun.

That’s how every real creator starts.

Not with gear. Not with goals. Not with a brand vision.

But with a shrug.

So I opened my laptop. I didn’t know what to say, so I typed the words:

“No one’s going to read this. But I’m doing it anyway.”

And that was it. A first sentence. A first step. A bit of me spilled into something real. It didn’t look like much, but it felt like mine.

I didn’t know it then, but I had just taken the scariest step in the entire creator journey.

Not “scary” like skydiving. More like the kind of scary you feel when you admit something out loud for the first time. Like whispering, “I think I want this” into a room with nobody else in it.

It felt stupid. And freeing. And stupid again.

But I did it.

And if you’re reading this — maybe you’re there now. Sitting on the edge of “do I?”. Wondering if you’re “good enough”. Asking if it’s worth it.

Here’s your answer: Yes.

Not because you’ll be rich. Not because you’ll be famous.

But because something in you needs to move. Needs to speak. Needs to create something where nothing was.

And even if no one watches...

Dance anyway.

- JBK

Go Creator Swinging!

Be Social on Social: The Importance of Actually Showing Up for People

(Spoiler: You can’t grow a community if you never act like part of one)

Let’s talk about being a decent human online.

You know what’s more valuable than a “viral” Reel or the latest trending sound?
Mutual support. Yep. Boring old human interaction.

This creator game isn’t solo-player. It’s co-op.
And yet—some of you are out here collecting support like it's pogs (remember them?, I think they were banned at my school) but never doing swapsies.

You want people to comment, share, tag, like, duet, show up in your lives and hype you up…
Cool. But are you doing it for anyone else?

You can’t build connections while pretending to be Taylor Swift on a private yacht.
Say hello. Show up to their lives. Drop a comment that isn’t “🔥🔥🔥.” Ask them how their lives are going. Tell them you like their new logo. Be a real.

And no, I’m not saying glue your eyeballs to your phone 24/7.
We all have lives. You miss a few posts? Who cares.
But if you’re always expecting interaction and never offering it, people notice.

You become that friend who only messages when they need to borrow a leaf blower (I want that back if you are reading!) or move house.
Not the vibe.

This isn’t just about manners—it’s marketing.
Networking is how things grow.
Your followers are far more likely to check out someone you actively engage with.
And guess what? Their followers might check out you too. Not because you spammed the comments, but because you showed up consistently and sincerely.

You build bridges one interaction at a time.

Not fake engagement. Not bot comments.
Real, standard, human “hey I saw this and thought of you” type stuff.

So, today, do a little creator surf.
Pop into someone’s stream and say hi.
Leave a proper comment. Not just an emoji.
DM someone and tell them their latest post made you laugh, cry, or spit your tea across the room, In fact do it right now, find one of my posts and comment "Got any biscuits mate?" I'll comment right back on yours.

Be the kind of creator you want in your own corner.
It’s not hard. Just… don’t be weird. Or entitled.

And if someone never shows up back for you after months?
That’s fine too. Move on. There’s millions of other good eggs online.

Support out, support in. Simple. One big swinging party.

-JBK

How to Go VIRAL! The Simple NeuroTrip Method

 

Going “Viral” 

Everyone wants to go viral, that's the goal isn't it?

Let’s not pretend we don’t.
We all secretly (or not so secretly) want that one post that explodes. Thousands of views. Comments flying in. New followers pouring through the door like it’s free Curry and Pint night down spoons.

But here’s the stinky truth:
Going viral will not help you if you’ve built nothing underneath.

Viral Is Just a Random Event - Not a long term Strategy

Let’s say you get that sweet sweet viral moment.
The algorithm fluffs you. People share it. You’re watching the view count like it’s a kebab shop menu at 2am.

And then?

Silence.

Because virality without substance is just noise.
And that big moment? It goes - fast - faster than that Kebab if there’s nothing for people to stick around for.

Here’s What Happens When You Go Viral Unprepared:

• You get a massive, non-responsive audience who don't actually give a Gnat's nut sack about your stuff

• Your inbox gets wrecked with bots, trolls, and spam

• You feel pressure to repeat something you didn’t plan in the first place

• You panic-post, throw crap at the wall hoping it sticks wanting to ride the wave - but you’ve got no system behind it

• Engagement drops off, and it feels worse than before you went viral, back to the silent crying and asking your Mum to share again.

Build First. THEN Let It Pop One Off!

If you’re building with intention and a plan - real content, real community, real consistency - then going viral is a brucey bonus. Not a lifeline.

Your job is to make sure that when someone lands on your page, they see something worth staying for:

• Clear voice

• Clear value

• Consistent message

• Something they can connect with - and want to come back to

Without that?
Viral becomes just a stat you show your friends in a willy waving competition, not a turning point for your platform.

Ask Yourself:

• If 50,000 people saw your page tomorrow, would they know what you’re about?

• Would they know where to go next - what to click, follow, buy, engage with?

• Do you even want all that attention right now? Or do you need to refine first?

Viral can be fun (online, real life not so much)
But it’s not your goal — traction is.

You’re not here for a moment.
You’re here to build something that grows when no one’s watching , not just when everyone is. (pun not intended, but yes I giggled too)

So post like 10 people care, Not 10,000
Be consistent. Build your core. It's Quality over Quantity.

Because when the viral moment does come — you’ll be ready to ride the wave

Stay Groovy

- JBK